Samsung 40" 4K UHD Serif TV-White

Along with best-in-class display technology, the Samsung Serif TV provides consumers with a more elegant viewing experience designed to blend naturally within the home. It makes a bold centerpiece statement with its generous size and its unique I-shaped profile, broadening at the bottom to form a sturdy base and at the top to create a small shelf.

Timeless, Versatile Design

• This unique collaboration between Samsung and the award-winning Paris-based design duo Ronan & Erwan Bouroullec blends design and technology into a simple, functional solution.

Artfully Blends into Any Room

• It makes a bold centerpiece statement with its generous size, while its sleek design delivers an elegant viewing experience no matter where it's placed.

Slim Body Broadens to Form a Shelf on Top

• The Samsung Serif TV features a unique I-shaped profile, broadening at the bottom to form a sturdy base and at the top to create a small shelf.

Easy Access to Simple Services

• The user interface includes a transition between standby and normal viewing options called "curtain mode". This feature allows users to apply a filter over the content, creating a "curtain" effect in which viewers can access services such as a clock, Bluetooth speakers, apps and their photo gallery.

Looks Great at Any Angle

• A woven fabric cover magnetically attaches to the back panel of the television to conceal component connections, ensuring it looks great from all angles.

Specially Designed Remote Control

• The remote control has been specially designed for the Serif TV to be a minimalist, tasteful device that is entirely unique.

Distinctive Stand Design

• A distinct stand design, featuring attachable legs that easily screw into the bottom four corners, works in unison with the Serif TV's design. The custom legs, included with the TV, allow it to sit comfortably and blend more naturally into the home.

Art Meets Technology

• When the Bouroullec Brothers designed the Serif TV, they envisioned an object that fits into everyday life—a hybrid of furniture design and technology.

*Available in black

Specifications